LV Pur Oud

The depth of oud to personalize your fragrance trail.

With Pure Perfumes, Louis Vuitton imagines a way of personalizing one's fragrance signature with a gesture of absolute refinement. Inspired by the tradition of layering several fragrances, these intense compositions can be used as a finishing touch to your perfume ritual. Woven from exceptional essences and concentrated to the extreme, they celebrate the raw beauty of legendary ingredients in perfumery.

Pur Oud reveals the quintessence of an extraordinary essence of oud assam, selected in Bangladesh by Jacques Cavallier Belletrud and now exclusive to Louis Vuitton. To exalt this veritable treasure, the Master Perfumer concentrated it to the extreme in a radically minimalist composition: melted into a cocoon of two luminous soft white musks, oud powerfully emanates woody notes of rare depth. Shimmering with animalic, amber and spicy nuances, the "black gold" of perfumery expresses its absolute beauty.

The bottle is refillable in stores equipped with a perfume fountain.